BUICK: AVENIR LAUNCH AT NB CENTER FOR AMERICAN AUTOMOTIVE HERITAGE
The Avenir is Buick’s new sub-brand that will be available starting in November of 2017. This media launch was hosted at the NB Center for American Automotive Heritage, an institution dedicated to preserving America's automotive heritage through its commitment to craftsmanship, education, and good stewardship. Media were picked up in NYC and driven to the center in the all new Buick Enclave Avenir. Guests at the center got to chat with Buick's SME and Design Manager, Rob Cameron, amidst the three showcased vehicles: 1963 Buick Riveria, Buick LaCrosse Avenir and Avista Concept, a visual showcase of the design evolution story. After dinner and drinks, guests of Buick hitched a ride back to NYC in a private helicopter.
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