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STELLA ARTOIS: THE ROOTS AT ELECTRIC LADY STUDIOS

 

Stella Artois and The Roots Created a Music Video You Can Taste. 'Bittersweet,' was designed to harness synesthesia as the sounds enhance the beer's sweet and bitter notes. We caught up with Ahmir Questlove Thompson and Tariq Black Thought Trotter as they worked on the track in the West Village's Electric Lady Studios.

Watch and listen and imbibe ...